We’re in this together.

My Mission

Think of me as your trusted mom friend, testing products to make your busy life easier

Plus a few foolproof resources to raise awesome (and kind) kids.

I’ve built a community of over 25,000 moms, aunts, and grandparents with one thing in common: they value practicality, quality, and family. From kitchen gadgets that are worth the counter space to meaningful gift ideas for tweens, you can trust my family-focused product recommendations to elevate your day and take the stress out of decision-making.

My three girls
are my "why"!

MEET THE FOUNDER

Get to know Ali

Hey, I’m Ali! I’m a wife and mother to three girls, and I’m so happy you’re here! I love sharing the practical finds that bring joy to my own family with moms just like you 💗

After spending over ten years in the academic and corporate world, I started My Kids Made Me Buy It to share parenting tips and useful products I love with friends. Since 2021, My Kids Made Me Buy It (MKMMBI, for short) has grown into this amazing community thanks to you! Even (and especially) on the hard parenting days, I’m here for you—to ease the stress of decision making and help you make the right purchase, the first time...