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Parenting is hard. I make it easier.

Your trusted mom friend—here to make motherhood and childhood fun, from mom hacks that just make sense to gift ideas that won’t get tossed in the toy bin. 100% tried, tested, and Ali-approved.

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I believe childhood
(& motherhood)
should be fun!

Our favorites

A Seed is the Start
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A Seed is the Start

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The Amazing Life Cycle of Plants
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The Amazing Life Cycle of Plants

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Don’t Touch That Flower
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Don’t Touch That Flower

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I am Spring
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I am Spring

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In Our Garden
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In Our Garden

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What’s Inside a Flower?
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What’s Inside a Flower?

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Busy Spring: Nature Wakes Up
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Busy Spring: Nature Wakes Up

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There Was an Old Lady Who Swallowed a Chick!
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There Was an Old Lady Who Swallowed a Chick!

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Glass Soap Dispenser
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Glass Soap Dispenser

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Bamboo Cotton Swabs
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Bamboo Cotton Swabs

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Contigo Travel Mug
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Contigo Travel Mug

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Bentgo® Kids Bento-Style 5-Compartment Lunch Box - Ideal Portion Sizes for Ages 3 to 7 - Leak-Proof, Drop-Proof, Dishwasher Safe, BPA-Free, & Made with Food-Safe Materials (Green)
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Bentgo Kids Lunch Box (Green)

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Bentgo Classic - All-in-One Stackable Bento Lunch Box
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Bentgo Classic - Stackable Bento Lunch Box (Blush Marble)

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Bentgo® Kids Brights Bento-Style 5-Compartment Lunch Box - Ideal Portion Sizes for Ages 3 to 7 - Leak-Proof, Drop-Proof, Dishwasher Safe, BPA-Free, & Made with Food-Safe Materials (Fuchsia)
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Bentgo Kids Lunch Box (Fuchsia)

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A Seed is the Start
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A Seed is the Start

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What’s Inside a Flower?
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What’s Inside a Flower?

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Bamboo Cotton Swabs
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Bamboo Cotton Swabs

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Nécessaire The Body Wash Eucalyptus
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Nécessaire The Body Wash Eucalyptus

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Body Restore Shower Steamers
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Body Restore Shower Steamers

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NYX Slim Lip Pencil
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NYX Slim Lip Pencil

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$1.00
e.l.f. Instant Lift Brow Pencil
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e.l.f. Instant Lift Brow Pencil

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Wet Brush Mini Detangler Hair Brush (Pink)
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Wet Brush Mini Detangler Hair Brush (Pink)

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Flat Hair Clips
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Flat Hair Clips

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e.l.f. Lash XTNDR Mascara
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e.l.f. Lash XTNDR Mascara

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Toddler Rain Boots
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Toddler Rain Boots

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i play Baby Swim & Sun Hat (Light Aqua)
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i play Baby Swim & Sun Hat (Light Aqua)

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Flexible Baby Sunglasses with Strap (Light Pink)
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Flexible Baby Sunglasses with Strap (Light Pink)

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Flexible Baby Sunglasses with Strap (Light Blue)
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Flexible Baby Sunglasses with Strap (Light Blue)

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Burt's Bees Baby Girls Zip Front One-Piece Pajamas (Easter Friends)
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Burt's Bees Baby Girls Zip Front One-Piece Pajamas (Easter Friends)

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VAENAIT BABY Heart Pajamas
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VAENAIT BABY Heart Pajamas

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Baby & Toddler Heart Sweater
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Baby & Toddler Heart Sweater

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In Motion Seamless Tee
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In Motion Seamless Tee

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From the blog

The Best Spring Books for Kids

The Best Spring Books for Kids

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Spring Cleaning Tips

Spring Cleaning Tips

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Kids Easter Basket Fillers Cover

Easter Baskets for Kids

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Trust me, these
are the best!

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Spring Break Faves

i play Baby Swim & Sun Hat (Light Aqua)
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i play Baby Swim & Sun Hat (Light Aqua)

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Flexible Baby Sunglasses with Strap (Light Pink)
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Flexible Baby Sunglasses with Strap (Light Pink)

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$1.00
Flexible Baby Sunglasses with Strap (Light Blue)
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Flexible Baby Sunglasses with Strap (Light Blue)

$1.00
$1.00
Initial Kids Belt Bag
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Initial Letter Belt Bag

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